In-Person Active Recruiting

Invitation is #1

o  Peer-to-peer invitation cards     Download our new Invitation Cards, distributed at Roundtable! 
o  Offer an incentive for youth to recruit other youth
o  Two weeks "no obligation"



Boy Talks in the Schools
Cub Scouting L

o  Cubmaster & Den Leaders
o  Target the afternoon of an openhouse, if possible
o  Bring Pinewood Derby cars
o  Have a giveaway pencil, sticker or other small item
o  Handout for parents


o  Check out this script for Boy Talks


Cards to the School Secretary


o  Make sure the school secretary has your card, or recruiting cards


School Open House

o  Get permission for a table; bring flyers and apps.
o  Sell the "after sports" and "two-week no obligation trial"


Run an Event
o  Do a public event for kids
o  Campfire, hike, water rockets, bike rodeo, paper airplane competition


Uniforms in School
o  On Den meeting day, have Scouts wear their uniforms (if allowed by school dress code).
o  Send them with invitation cards


At Sporting Events
o  Toward the end of soccer season in October, go to a game and approach parents with a flyer or invitation card.
o  Do this again after baseball


Other school events
o  Festivals, holiday fairs


Community fall festivals
o  Have a table at fall festivals
o  Help to run an activity, maybe bring the Pinewood track


o  Give out candy in a baggy with an invitation card
o   Do a float showing some of the fun things we do. Cubscoutfloat







Passive Recruiting and Advertising



What, when, who, how & where!
o    Public bulletin boards
o    Businesses:  Banks, hardware stores
o    Post in schools, if allowed.  Make sure to get permission from the SAU and/or principal first!


o   Wire Join Cub Scout signs
o    Larger intersection signs


Flyers in Schools Join Cub Scouts2 001
o     DWC will print for you
o     Get approved at the SAU office
o     Ideal to be sent home in a "Friday Folder."  Get counts from school secretary
o     Print extras to hand out at boy talks

Email Lists
Using a PDF of your flyer, send out to appropriate email lists in your community.
o    Your own list, asking all families to send out your flyer to their family, friends and networks, and to post at work.
o    Town email lists
o    Church lists
o    Chartering org's list


Make a JPG graphic of your poster and post it to Facebook.   Make sure you include your contact information in the  post.   Your unit doesn't have a Facebook page?  You should.   Learn how here.


Free Social Media
o   Post frequently
o   Ask friends to share with their family & friends — widening who sees it
o  Post a message on local FB pages:   Rec Department, PTO, youth sports, churches, school sites (if they'll let you), on the Troop's site,  your chartering organization's page, etc.
o  Pictures found on Google Images, BSA National marketing tools


Paid Social Media
o  Watch this video on advertising.
o  A note about pictures on Facebook Advertising
o  Create a page for your unit if you haven't already
o  "Boost" your ad
o  Target it by Zip Code
o  Advanced:  Target by age (parents 24-40)


News Releases
o  Let the local papers know that your pack is starting up again for the fall, when you'll be doing your first meeting, and who to contact for more information.




Other Resources


5 new Cub Scout recruiting tools that will help you grow your pack


7 Cub Scout Recruitment Ideas


Top 10 Proven Ways of  Finding New Cub Scouts


Planning a Recruitment Night/Open House